How to Use ChatGPT to Write Emails That Actually Sound Like You

If you've ever stared at a blank screen trying to write a marketing email, you're not alone. One of my clients—a busy flower farmer—recently asked me on a strategy call:

“I use ChatGPT to help me write my emails… is that okay??”

The answer? Yes. Absolutely—if you do it right.

Whether you’re a solopreneur, a service provider, or a small business owner wearing ten hats, using AI to streamline your marketing is not just “okay”—it can be a smart, sustainable move.

Why You’re Hearing Mixed Messages About AI in Marketing

There’s a lot of noise online about what you should and shouldn’t do with AI tools like ChatGPT.

Some copywriting experts warn:

• “Never use AI to write emails!”

• “Only humans can create real connection!”

• “AI will destroy your brand voice!”

And yes, those concerns are valid—if you’re relying on AI to do all the work, without any guidance or editing.

But most of those critics aren’t juggling client work, content creation, admin tasks, customer service, and strategy—all in the same day.

For time-strapped small business owners, AI can be an incredibly helpful assistant—as long as it’s used intentionally.

4 Reasons ChatGPT Can Be a Game-Changer for Email Marketing

Here’s what ChatGPT can do well—when used thoughtfully:

• Beat blank page paralysis by generating a solid first draft

• Save you time when you need to hit send, fast

• Spark new ideas and help you clarify your message

• Lighten your mental load, so you can focus on other priorities

The key? Don’t expect AI to sound like you without a little help. And definitely don’t copy and paste its first draft.

AI Isn’t Authentic—But It Can Get Surprisingly Close

One major concern about using ChatGPT for emails is that it can sound robotic or generic.

That’s fair. Your audience can sense when something feels off-brand or impersonal.

But here’s what often gets missed:

AI can write in a voice that’s very close to yours—if you train it properly.

With the right input, you can teach ChatGPT to:

• Understand your tone and writing style

• Reflect your brand values

• Create content that sounds natural and human

Instead of treating it like a magic solution, think of it as a junior copywriter that needs onboarding.

How to Use ChatGPT for Email Marketing (The Right Way)

To get high-quality, on-brand email content from ChatGPT, you need to provide clear direction. Here’s what that looks like:

• Feed it context: Explain the purpose of the email, the audience, and what you want them to do.

• Share your tone: Include a sample of your writing or describe your voice (e.g., warm, witty, professional).

• Edit the output: Use the AI draft as a starting point, then tweak it to make it sound truly like you.

This approach allows you to write faster and maintain authenticity—without burning out.

A Free Resource to Help You Get Started

If you’re new to using ChatGPT for marketing, or if your results have felt “off,” you’re not alone. That’s exactly why I put together a free guide to help small business owners train their AI assistant effectively.

📌 Train Your ChatGPT Marketing Assistant (Free Guide)

Inside, you’ll find:

• Proven prompts to avoid generic, lifeless output

• A framework for feeding ChatGPT your brand voice

• Practical tips to make AI a useful collaborator, not a crutch

This guide helps turn ChatGPT into a consistent support tool—so you can write better emails in less time.

Final Thoughts: Don’t Fear AI—Train It to Work With You

ChatGPT isn’t perfect, but neither is writing under pressure with zero time or energy. When used strategically, AI can help you stay visible, connect with your audience, and keep your marketing moving—without sacrificing your voice.

So if you’ve been wondering whether it’s “okay” to use ChatGPT to write your emails, the answer is yes.

Use it. Train it. Edit it.

 And let it be one more tool that helps you run your business with a little more ease.