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Angie Machado
Etereas Flowers, LLC
Email Marketing Specialist
Certified Klaviyo Partner
One thing I know about marketing directors...they have a lot on their plate.
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There's marketing and sales goals to hit
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Everything on the to-do list is a priority
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More people on the team would be nice
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There's not enough time in the day
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Ring a bell?
Because of this mountain of work on your plate...
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Email marketing is not working.
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It's not generating enough sales and you don't know what to do about it
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Your email service provider is a big program and you just don't have the time to learn the ins and outs of it
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You don't know what strategy you need in order to grow, but you know you need to be doing something different
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You're not prioritizing your email marketing efforts.
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You aren't sure how to incorporate emails into your overall marketing strategy
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You find it hard to be consistent at sending emails.
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It's not generating enough sales and can feel like a waste of time.
When it comes to email marketing, I typically see businesses making these mistakes:
Creating an email strategy based on an opinion or assumption, and not data.
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Not sending enough emails.
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Using emails for a quick win rather than long-term gains.
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We can only go up from here. Change the way you are doing things and you could make more revenue from emails this month. Or, it may take some time. It just depends on the health of your account and how you manage it from here on out.
This is how I help my clients. If you had an expert come in and manage your email marketing, you will have less on your plate and an increase in sales.
Reliable revenue channel
More depth to your team
Less tasks on your to-do list
Email marketing done right
A fresh, outside perspective
An expert who adds value from day one
"Angie helped me organize my thoughts around a strategic email program that has helped us not only communicate more regularly and authentically with our followers, but also increased the reliability of our sales. I highly recommend her."
- Sarah Rhyanan, SAIPUA
There are two ways we can work together.
Email Wins Express
The
You want to know how to grow your email marketing, but aren't ready to hire someone to do it for you. What is going to give you an instant win(s) and set you on the right track? Let's find out.
Silver Bullet
The
You want ongoing support and/or implementing of email marketing management for creating emails, managing your account, and implementing strategies.
Email Wins Express
A sprint to set you up for email success.
Want to know how you can create a revenue-generating machine with email marketing?
The answers lie in your email account. Yep, you already have the data to understand how you can optimize your emails and hit your sales and marketing targets with them.
The only thing you're missing is an expert who can tell you where to look, what to look for, and how to interpret your data for maximum growth.
That's why I created Email Wins Express.
What is included?
Investigation
Strategy
A thorough investigation of your account where I discover missed opportunities, quick wins and low-hanging fruit, and even uncover errors that are costing you! You get an entire report detailing my findings.
We come up with a 90-day sending and email account management plan so you can hit your sales and marketing targets. Plus, we will email you an overview of all takeaways from the session so you can expand upon that plan.
Consultation
You get an initial consultation to make sure we are on the same page and then we meet once the report is done. This is typically a 90 minute session where we go through all of my findings and you walk away with a strategy to make changes and grow!
An email I received from a client after an account investigation where I discovered an error that was costing them thousands of dollars. Pretty sure I hit the average ROI for emails ($42:1) on that one😅
After we complete Email Wins Express, you will know exactly how to grow your email marketing channel while strategically hitting your sales and marketing targets this year.
✨There are two spots each month and they are first come, first serve.
Silver Bullet Email Marketing
A 3-month commitment where I manage your account and hit those sales goals.
Month 1
Investigation
Month 2
Implementation
Month 3
Implementation
Email Account Investigation
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Account Optimization
Done-For-You Email Marketing
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Account Management
Done-For-You Email Marketing
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Account Management
Includes a thorough investigation of your account, fixing of errors or implementing new features into the account through an account optimization, plus implementation and email account management for two months.
Fixing and optimizing your account based on our investigation
Professional email campaigns created by me (at least one per week)
A weekly zoom meeting
Monthly analytics reporting
Daily account checkups and monitoring
Evolving email strategy based on your goals, promos, launches, etc.
For this service,
I take care of
Tech
Design & Copy
Strategy
- Domain Authentication
- Segmentation
- List cleanup
- Email templates
- Opt-in forms
- List growth monitoring
- App and website integrations
- Product feeds
- Flow & automation set-up
- Email designs that convert
- Copy that converts
- Regular A/B Testing
- Accessibility optimization
- Mobile optimization
- Avoid spam and junk folders
- Custom reports
- Advice and ideas based on data
- Customer retention strategies
- Customer acquisition strategies
- Increasing AOV
& so much more!
You’ll have a revenue-generating marketing channel with
An email marketing strategy designed to hit your marketing goals
A healthy account sending valuable and personalized content to your leads
Email campaigns designed, written, and optimized for high engagement
A partner who is improving the channel, delivering and translating reports, and there to support you when needed
Hi, I’m Angie Machado, your email marketing expert.
Certified Klaviyo Partner
I have helped small business owners and corporations alike transform their email marketing to be their most profitable and dependable channel. In 2022, I generated over $2 million dollars in revenue through emails alone, working on accounts that ranged from 3k subscribers to 80k. From a love of writing, creativity, and numbers, I am passionate about email marketing and the exciting opportunities it creates for businesses.
As a small business owner, it has been an incredible experience working with Angie as our email marketing expert. She has set up targeted flows on Klaviyo, which has allowed us to personalize our email campaigns and reach our customers more effectively. Angie's creativity has been instrumental in crafting unique and engaging emails, which have helped improve our click and open rates. We appreciate her hard work and dedication and highly recommend her for any email marketing needs.
- Brenda Jones
Co-Owner, Piper Classics
Working with Angie is best described as a blessing.
As a Marketing Director at a growing startup, I have an extensive list of things I want - and need - to accomplish. I also don’t have a deep bench to help complete those goals.
Angie’s insight, feedback, and suggestions are invaluable. In less than an hour, she had helped me visualize and plan an e-mail strategy that we can use and scale. She helped me consider short term and long term goals in a way that didn’t feel overwhelming.
If your goal is generating more revenue, Angie will help you get there.
- Valerie Gleason
Director of Marketing, Custom Travel Solutions
You might be wondering
Should I keep my email marketing in-house?
You can! With Email Wins Express your team will have everything they need to send strategic emails that hit your goals.
Is this a good investment for our company?
On average, businesses see a return of $42 for every $1 spent on their email marketing. With that said, I understand you need to be smart about your investments. That’s why I offer a Complimentary Chat to see what’s going on with your email account and if we are a good fit!
Email marketing isn't a priority right now.
For every day you do not send an email, you are leaving money on the table. Even if it’s not a priority right now, the sooner you focus on email marketing, the sooner this channel will grow your business.
My services are perfect for businesses that are done letting their limitations prevent them from skyrocketing their sales this year.
E-commerce businesses who have an email list
Businesses who want an expert to tell them how to grow this channel
Owners, directors, and managers who need a fresh perspective to generate ideas and execute on those ideas
Here are some FAQs you may find helpful
How long does Email Express take?
What is the timeline for Silver Bullet Email Marketing?
This service includes two, two-hour sessions over zoom. We usually complete this in two weeks depending on availability.
I will take the first 4 weeks to complete a thorough assessment of your current account and email marketing efforts. I will also optimize your account and fix any issues that we find. Then, you will have me for the next 2 months to be your Email Marketing Expert.
Can we have you on our team beyond 3 months?
Yes! Once we spend our first 3 months together, we can decide on an extended contract for 3/6/12 months. Each month will cost $1600 for one email per week and everything outlined in the implementation phase of the Silver Bullet service.
Can we add more emails and automations/flows to our service?
What is the process for creation and scheduling of emails?
Sure can! Additional emails cost $250 each and an email flow starts at $750.
I require 3 weeks to plan, write, design, edit, and schedule each email. This gives me time to create the email and receive one round of feedback and edits from you and your team. Once the email is approved, I will schedule the email for sending.
What happens if we have a last-minute change or need to cancel an email send?
Once an email is scheduled, I do not make any further changes. Please be prepared to make changes to your emails or cancel sends, if needed.
Have a question that didn't get answered? Need more information to move forward?
Fill out the form below and choose which service you would like to move forward with.
Once you fill out the form, you will:
Email Wins Express: Receive an email to pay for your service and secure your spot.
Silver Bullet Email Marketing: Receive an email to schedule your 30-minute complimentary chat with me.