What Lana Del Rey Can Teach You About Reinvention and Staying True to Your Brand

The other night, I showed my husband a video of Lana Del Rey performing her new song, 57.5, at Stagecoach. His reaction?

“Ohhh…is that…a new one of hers?”

Delivered with that polite, "I love you, but this kinda sucks" look.

Which—if you’re not a Lana Del Rey stan like me—might sound fair. But to me? It was art. It was iconic. It was so deeply Lana.

And also... it was country.

Yep. Lana has officially gone country. If you’ve been listening closely, it’s been creeping in for years (Chemtrails Over the Country Club, anyone?). But now it’s not just a vibe—it’s a statement.

And yet, even while shifting into a new genre, she’s still unmistakably herself.

Reinvention Without Losing Your Voice

Here’s the thing about Lana: she doesn’t just try new genres—she Lana-fies them. She creates entire worlds with each new album while staying grounded in her signature tone: melancholic, poetic, bold, and a little bit unhinged in the best way.

Every new project is an evolution.

And as a business owner or creator, there’s a huge lesson here about brand reinvention.

You don’t need to stay in one lane forever. You just need to stay in alignment.

Whether you’re:

• Changing your niche

• Updating your offer suite

• Launching something wildly unexpected

• Or simply feeling a creative shift on the horizon...

You don’t have to justify your reinvention if it’s rooted in who you really are.

The Cost of Authenticity (and Why It’s Worth It)

Lana has never been the media’s darling. Since Video Games dropped in 2012, she’s been called:

• Too sad

• A fake persona

• Someone who “slept her way to the top” 🙄

• Not serious enough to be a real artist

(Which is ironic, considering how many male artists build entire brands on mystery and melancholy.)

But through it all? She stayed Lana.

She took risks. Followed her gut. Ignored the noise.

And now?

• 61.7 million+ monthly Spotify listeners

• Headlining major festivals like Coachella

• Selling out stadiums

• Getting long-overdue critical acclaim

Because when you show up with real creative clarity and integrity, your people will find you—and stick around.

What That Means For Your Business

This isn’t just a love letter to Lana Del Rey.

It’s a reminder that your creative pivots, your voice, and your bold choices are allowed—and they’re needed.

So if you’ve been:

• Holding back a new offer because it “doesn’t fit your brand”

• Afraid to experiment with a new format, niche, or audience

• Wondering if your people will still follow you if you change...

Take this as your sign: they will, if you take them with you.

When your audience can feel you in everything you do, they don’t care if it’s a $27 download or a $5K mastermind. They’re here for the energy, not just the offer.

Creative Alignment Over Algorithm

Your best work won’t come from playing it safe. It won’t come from only doing what the algorithm loves.

It will come from making bold moves rooted in your own magic—and inviting your people to come along for the ride.

You don’t need to wait until things are perfect. You don’t need to have it all figured out. But you do need to trust your voice.

Start by asking yourself:

• What alignment looks like for you right now

• What support you’re craving

• How you want to feel in the way you create, market, and sell

The answers to those questions? That’s your compass.

Let Your Audience Grow With You

If Lana can go from Born to Die to Stagecoach and still sell out shows? You can evolve, too.

So go launch that weird idea. Sell the thing no one saw coming. Show up in a metaphorical Ross dress and own it.

Because creative alignment > consistency. Every. Single. Time.

And your real fans? They’ll follow you across every genre.

Big Lana energy only